Are you aware that 85% of businesses use video as a marketing tool?
With such a high percentage, it's clear that branded videos have become an essential part of B2B marketing strategies.
But once you've created a compelling video, the question arises: where should you share it to ensure maximum reach and impact?
The answer may not be as straightforward as you think.
In this discussion, we will explore the various platforms where you can share your B2B branded videos, each with its own unique benefits and considerations.
So, buckle up and get ready to discover the best avenues for your video marketing success.
Key Takeaways
- LinkedIn and YouTube are both effective platforms for sharing B2B branded videos, with LinkedIn having over 700 million members worldwide and YouTube having over 2 billion monthly active users.
- When sharing on LinkedIn, joining relevant groups and communities can help increase visibility, and uploading videos directly to the company page can result in more native videos appearing in users' newsfeeds.
- YouTube provides a wide audience for B2B branded videos and offers features such as video optimization for search engines and collaboration with influencers or industry experts.
- In addition to social media platforms, email marketing and company websites are also valuable channels for sharing B2B branded videos, allowing for targeted outreach to a specific audience segment and providing dedicated sections or pages for video content. Webinars can also be used to engage the audience in an interactive and cost-effective way, capturing leads and positioning the brand as a thought leader.
To effectively share your B2B branded videos, LinkedIn can be a valuable platform to connect with professionals and showcase your content. With over 700 million members worldwide, LinkedIn is a social media platform specifically designed for professionals, making it an ideal place to target your B2B audience.
LinkedIn offers several features that can help you maximize the visibility and reach of your branded videos. One key feature is the ability to join relevant groups and communities related to your industry or target audience. By participating in these groups and sharing your videos, you can establish yourself as a thought leader and gain exposure to a highly engaged audience.
Another effective way to share your branded videos on LinkedIn is through your company page. By uploading your videos directly to your page, you can ensure that they're easily accessible to your followers and connections. Additionally, LinkedIn's algorithm tends to prioritize native videos, meaning they're more likely to appear in users' newsfeeds.
YouTube
YouTube is a powerful platform for sharing your B2B branded videos and reaching a wide audience. With over 2 billion monthly active users, YouTube offers an enormous potential to showcase your brand and engage with potential clients.
When sharing your B2B branded videos on YouTube, it's essential to optimize your content for search engines. This involves using relevant keywords in your video titles, descriptions, and tags. By doing so, you increase the chances of your videos appearing in search results, attracting more viewers to your channel.
Another effective strategy is to collaborate with influencers or industry experts. By featuring them in your videos or having them promote your content, you can tap into their existing audience and expand your reach. This can help build credibility for your brand and generate more leads in the B2B space.
Additionally, YouTube provides valuable analytics that can help you measure the success of your B2B branded videos. By tracking metrics such as views, engagement, and conversion rates, you can gain insights into what resonates with your audience and refine your video marketing strategy accordingly.
Email Marketing
Email marketing is a highly effective strategy for reaching your target audience and driving engagement with your B2B branded videos. With email, you have the opportunity to directly connect with your subscribers and deliver personalized content that is relevant to their interests and needs.
To maximize the impact of your B2B branded videos through email marketing, it's important to consider the following factors:
| Factor | Description |
|---|---|
| Audience Segmentation | Segment your email list based on factors such as job title, industry, or previous engagement with your videos. This allows you to tailor your content to specific groups, increasing the chances of engagement. |
| Compelling Subject Lines | Grab your subscribers' attention with compelling subject lines that entice them to open your emails. Use concise language and create a sense of urgency or curiosity to drive engagement. |
| Personalization | Personalize your emails by including the recipient's name and other relevant information. This makes the content feel more personalized and increases the likelihood of engagement. |
| Call-to-Action | Clearly state the desired action you want your subscribers to take, such as watching a video or visiting a landing page. Make the call-to-action prominent and easy to follow. |
Company Website
When visitors land on your company website, they should be greeted with engaging content that showcases your B2B branded videos. Your website is the perfect platform to feature your videos prominently and make them easily accessible to your target audience.
Start by creating a dedicated video section on your website's homepage or main navigation menu. This will ensure that visitors can quickly find and watch your videos without any hassle. Additionally, consider embedding your videos on relevant product or service pages to provide valuable information and enhance the user experience.
To further maximize the impact of your B2B branded videos on your company website, optimize them for search engines. Use relevant keywords in the video titles, descriptions, and tags. This will help improve your website's visibility in search engine results, driving more organic traffic to your videos. Also, ensure that your videos are mobile-friendly, as an increasing number of users access websites on their smartphones and tablets.
Another effective strategy is to include a call-to-action at the end of your videos, encouraging viewers to take the next step, such as subscribing to your newsletter, contacting your sales team, or downloading a resource. This will help generate leads and conversions directly from your website.
Webinars
To effectively engage your target audience and provide valuable information, incorporating webinars into your B2B marketing strategy is a highly recommended approach. Webinars are an interactive and cost-effective way to connect with your audience, showcase your expertise, and generate leads. They allow you to deliver educational content, demonstrate your product or service, and engage in real-time discussions with your potential customers.
Here is a breakdown of the benefits of incorporating webinars into your B2B marketing strategy:
| Benefits | Description |
|---|---|
| Lead Generation | Webinars can help you capture valuable leads by requiring registration, allowing you to follow up with attendees and nurture them through the sales funnel. |
| Thought Leadership | By hosting webinars on industry-related topics, you position your brand as a thought leader and gain credibility in the eyes of your target audience. |
| Product Demonstration | Webinars provide an opportunity to showcase your product or service, highlighting its features, benefits, and how it solves your customers' pain points. |
Incorporating webinars into your B2B marketing strategy allows you to engage your target audience, position your brand as a thought leader, and generate leads. By delivering valuable content and creating interactive experiences, webinars can help you build trust, educate your audience, and ultimately drive business growth.
Frequently Asked Questions
How Can I Measure the Success and Effectiveness of My B2B Branded Videos on Linkedin?
To measure the success and effectiveness of your B2B branded videos on LinkedIn, track the number of views, likes, comments, and shares. You can also use LinkedIn analytics to analyze engagement and conversion rates.
What Are Some Best Practices for Optimizing B2B Branded Videos on Youtube?
To optimize B2B branded videos on YouTube, focus on using relevant keywords, creating compelling titles and thumbnails, and engaging with comments and viewers. Promote your videos through social media and embed them on your website for maximum exposure.
How Can I Use Email Marketing to Promote My B2B Branded Videos Effectively?
To effectively promote your B2B branded videos through email marketing, focus on creating compelling subject lines, including a clear call-to-action, and segmenting your audience for targeted messaging. Personalize your emails and track performance to optimize your strategy.
What Are Some Key Elements to Consider When Incorporating B2B Branded Videos on My Company Website?
To effectively incorporate B2B branded videos on your company website, consider key elements like strategic placement, clear branding, engaging content, and optimized video formats. These factors will enhance your website's appeal and drive conversions.
How Can I Leverage Webinars to Drive Engagement and Viewership for My B2B Branded Videos?
To leverage webinars for your B2B branded videos, promote them on relevant industry websites, social media platforms, and email newsletters. Engage your target audience by offering valuable content and encouraging interaction during the webinar.
Conclusion
So, when it comes to sharing your B2B branded videos, it's important to consider the platforms that will yield the best results.
LinkedIn is a great choice for reaching a professional audience, while YouTube offers a wide reach and potential for virality.
Utilizing email marketing allows you to directly target your audience, while your company website serves as a centralized hub for all your videos.
Lastly, webinars provide an interactive and engaging platform for showcasing your B2B videos.
By strategically leveraging these platforms, you can maximize the impact of your branded videos and drive business success.
